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Bunch O Balloons

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Reach

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Engagements

Campaign: Ricky Zoom

Ricky Zoom is a brand new cartoon from the legendary creators of Peppa Pig.

The Objective

To raise awareness of the Christmas special episode and their Christmas charity partnership with Barnados; targeting the right audience. The goal was to create excitement and interest for parents to set their alarms and tune in to the show.

The Delivery

Entertainment One knew exactly who they wanted to target – parents with children aged between 3 – 5. Additionally, it was key to show dads engaging with their children whilst enjoying the show. This was specifically done using Instagram stories to capture moments between dad and his kids. Dad Collective identified and activated relevant dads from within the database, all of whom had natural and authentic content that this campaign would benefit from.

The Result

Organic and authentic moments showing dads engaging with their children and strong engagement. All the content on Dad Collective comes with full digital license rights included, meaning Entertainment One were able to use the content on their own channels if they wished.

The numbers speak for themselves.