Entertainment One came to Dadsnet to raise awareness of their newest cartoon, Ricky Zoom and drive sales to their retail partner for the launch of a new playset.
Campaign: Ricky Zoom
Ricky Zoom is a brand new cartoon from the legendary creators of Peppa Pig.
To demonstrate the new Ricky Zoom toy set and creatively sell the toy concept as well as bringing exposure and brand credibility to the cartoon and brand itself.
Entertainment One knew exactly who they wanted to target – parents with children aged between 3 – 6. Additionally, it was key to show dads engaging with their children whilst playing together with the toy and highlighting the core values of the brand.
This was specifically done using creative video concepts that challenged the traditional idea of simple playing. The campaign was then amplified by utilising Dadsnet’s own influencer agency. 15 influencers took part in a never-seen-before Instagram Story challenge that saw them all tag each other to create an engaging story for the 300,000 combined followers. The challenge aimed to capture moments between dad and his kids seeing hw far the could make Ricky Zoom zoom.
The numbers speak for themselves.